O*NET Career Intelligence
Copy Writers
SOC 27-3043.04
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
8
Skills
8
Knowledge
4
Job Zone
No
Green
Top Skills 8
Reading Comprehension
4.2
Writing
4.2
Active Listening
3.9
Speaking
3.6
Critical Thinking
3.5
Complex Problem Solving
3.2
Judgment and Decision Making
3.2
Social Perceptiveness
3.1
Knowledge Areas 8
English Language
4.8
Communications and Media
4.4
Sales and Marketing
4.0
Customer and Personal Service
3.5
Computers and Electronics
3.0
Administration and Management
2.8
Clerical
2.6
Telecommunications
2.6
Key Tasks
1Write to customers in their terms and on their level so that the advertiser's
sales message is more readily received.
2Discuss with the client the product, advertising themes and methods, and any changes
that should be made in advertising copy.
3Write advertising copy for use by publication, broadcast, or internet media to
promote the sale of goods and services.
4Present drafts and ideas to clients.
5Vary language and tone of messages based on product and medium.
Also Known As
Account Executive
Ad Copy Writer
Ad Writer
Advertising Account Executive
Advertising Associate
Advertising Copy Writer
Advertising Copywriter
Advertising Specialist
Advertising Writer
Blurb Writer
Tools & Equipment
Copy machines
Desktop computers
Laptop computers
Personal computers
Teleconferencing equipment
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